I was responsible for developing the promotional landing page for the Ateneu Barcelonès, as part of a broader marketing project led by the agency Cultura Conectada. This project included mailing campaigns, digital advertising, SEO strategies, and more. While Jordi Busquets handled digital advertising, strategy, and overall project coordination, and Xènia Montero oversaw the design, my role focused on creating the landing page.
The promotional landing page, along with the product sales pages, was built entirely in WordPress. This choice ensures that the client can easily add or adapt content in the future without needing technical expertise. The landing page serves as a key component of the promotional and sales strategy, providing an effective and visually appealing platform to engage with the target audience.
Simplicity and Maintenance
As with all my projects, I minimized the use of plugins to keep the page lightweight and reduce potential maintenance issues. Instead, I utilized custom CSS, JavaScript, and WordPress functions to implement the necessary functionality. This approach ensures optimal performance and long-term adaptability while simplifying the maintenance process for the client.
